PERSONAL SHOPPER: Fashion Time Machine [Part 1]

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Bay Area readers:
My absolute favorite online retailer, ModCloth, is headed to San Francisco's Union Square to open a Pop-up 'Fit Shop' from July 30th-August 17th!  This is a wonderful opportunity to check out and try on ModCloth pieces, meet the designers and give them some valuable in-person feedback.  You are welcome to just drop by and browse their Union Square location, or book a free appointment to skip the lines, guarantee a fitting room, and shop with 1-on-1 assistance from their friendly staff (spots are limited).
ModCloth can't wait to meet you!

To book an appointment, visit:
Or call: 1-844-FITSHOP

I'm really jealous and wish that ModCloth would come back to Los Angeles again soon!

Now that we've gotten that super fun Bay Area news out of the way... you can join me in my Fashion Time Machine! 
I thought that it would be a lot of fun to focus on fashion from different eras in a two part special edition of "Personal Shopper".  I will be sharing some fun facts about famous female entertainers of each era because they were the charismatic leaders who changed the face of fashion and were the pace cars of trending styles. 

Take a seat.  Keep your hands and arms in the Time Machine at all times (we don't want your hand flying off on the Titanic while we're headed to a Warhol party)... and prepare to have a lot of fun daydreaming, learning and shopping!


Silent Films were changing the world with feminist attitudes and casting diversity. 
The most famous women of this era were the first movie starlet: Florence Lawrence (who was recognized by sight, as acting credits weren't a thing yet) and the first female media mogul Mary Pickford who started in theater, moved effortlessly to film (winning an Oscar in 1930) and later owned her own film studio and was a powerhouse producer.
Popular sex symbols of this era were Anna May Wong--who rose to stardom on stage and screen during a time when being Asian in the wrong parts of town would get you killed, and Pola Negri--a smoldering Polish actress who fell out of popularity when films started recording sound and it was revealed that she spoke English with an accent, which was unpopular with American audiences. 

1.) My Side of the Storybook Dress (available in sizes S-3X)**Personal Favorite**
2.)Walking on Era Dress in Black  (available in sizes S-3X)
3.)Walking on Era Dress in Sage (available in sizes S-3X)


Janet Gaynor was the first women to ever win an Oscar in 1929 at the age of 22
Joan Crawford
(born Lucille Fay LeSueur) became America's most famous flapper.  She danced her way into the spotlight and became a shining star and sex symbol for decades after.  Though I remember her most fondly in her role as Mommy Dearest and still cringe at the sight of wire hangers.
Josephine Baker left America for France where she quickly rose to fame. Despite her immense success and talents, American audiences did not receive her well.  During World War II Josephine was as a spy for the French.  She used her fame and charisma to smuggle information in her underwear and hidden on her sheet music.   She became a lieutenant in the Free French Air Force and was honored with medals in the 1940s for her efforts. 

1.) Cascading Cava Dress in Silver (available in sizes 2-24)**Personal Favorite**
2.) Calling All Romantics Dress (available in sizes 0-16)
3.) Philharmonic of the Time Dress in Smoke (available in sizes 2-18)


Mae West's heyday!  This decade was also the birthplace of censorship aka "The Morality Code" (primarily focusing on women in film).  Mae West was an avid crusader against censorship and the earliest public celebrity advocate for Gay Rights.  This era is when the film industry really started cleaning up the content of films to be more "wholesome". 
Shirley Temple was the first child star to win a special Oscar in 1934 and still is the most successful and famous child star in history.  

1.) Have the Dance Floor Dress in Mint (available in sizes XXS-4X) **Personal Favorite**
2.)  Velvet Rope Ready Dress in Noir (available in sizes S-4X)
3.)  Sway Beyond Sunset Dress (available in sizes 0-16)


Modesty is the new sexy!  War was raging on and the film industry kept focused on wholesomeness.  This was also the decade that birthed the pinup girl.  Necklines got much higher and layers were more popular. 
Rita Hayworth (originally Margarita Cansino) was a shining starlet of the time.  When her film Gilda released in 1946 the poster was censored (due to the smallest hint of cleavage at the top of her dress).  Helen Gahagan Douglas was the first actress to become an elected official and served in the California Congress House of Representatives and a principled advocate of women's rights, civil liberties and world disarmament.  She was the one who gave Nixon the nickname "Tricky Dick". 

1.) East Coast Tour Coat in Sand (available in sizes XS-4X)
2.) About the Artist Dress in Navy (available in sizes S-3X)**Personal Favorite**
3.) Sugar, Spice and Everything Enticing Dress (available in sizes XS-4X)


We're bringing sexy back.  Baring more shoulder, arms and chest.  
Marilyn Monroe
(originally Norma Jean Baker) came onto the scene and proved herself as the ultimate sex symbol (she is still today the reigning queen of sex symbols).  Marilyn didn't need to show too much of her body to show us how alluring she was and that made her a the most publicized star of this era. 
In 1954 Dorothy Dandridge was the first black woman nominated for an Oscar for the musical Carmen Jones
In 1957 Miyoshi Umeki was the first (and only, ever!) Asian woman to win an acting Oscar for her supporting role in Sayonara (I remember her and love her most for her role in Flower Drum Song). 
1.) Pine All Mine Dress in Dusty Blue (available in sizes XS-4X)
2.) Classiest Place on Earth Dress (available in sizes 2-26) **Personal Favorite**
3.) Love You Ivory Day Dress in Amethyst (available in sizes XS-4X* Runs big!).

Part 2 of Fashion Time Machine will cover the 1960s-2010. 


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